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Welcome to Advantage Strength & Conditioning

Brian Sipotz • Jan 20, 2012

Hello all, and welcome to Advantage Strength and Conditioning, Ann Arbor’s newest athlete training facility. Thank you all for your interest. We want to use this opportunity to introduce ourselves and explain a bit about our training philosophy and goals for our clients.

ASC is owned and operated by Brian Sipotz and David Rohlfs. David is a native of Novi and a graduate of the University of Michigan where he played 4 years of varsity hockey for the Wolverines. He was drafted by the Edmonton Oilers in 2002, and went on to play 4 years of professional hockey before settling down with his family in the Ann Arbor area.

Brian is a Certified Strength and Conditioning Specialist, and a graduate of Culver Military Academy and Miami University. At Miami, he played 4 years of NCAA hockey and graduated with a bachelor’s degree in exercise science. Brian was drafted by the Atlanta Thrashers in 2001 and went on to play 7 years of professional hockey, 6 of which were played in the Atlanta organization. Together, David and Brian bring 20 years of experience in elite athletics to Advantage, and aim to use that experience to coach local athletes to healthy and successful careers in their sport.

The Advantage training process is broken down into several phases. The first phase is called the “base” phase . In this first step, we evaluate each athlete so we know where to start with each. We use that assessment to begin building each athlete toward a higher level of general athletic ability so we can move into higher training intensities with stronger, more complete, and more well rounded athletes. This training base is essential because it allows us to move forward with athletes who have improved coordination, corrected muscle imbalances, learned proper exercise technique, and have increased levels of conditioning so their bodies are prepared to handle more intense, sport specific training. Some may already have this base, and some may take longer to get there depending on their age and training experience, but it is a necessary step in the progression.

The next phase in the process is the “performance enhancement” phase . Once athletes have demonstrated the physical and mental skills necessary to increase training loads, we will continue on to more intense sport specific training. This is where we will work towards individual goals and use protocols to enhance specific aspects of sport performance (power, strength, endurance, acceleration, etc.). In this phase, usually done in the off-season, training days increase to 3-4/week rather than 2/week in the base phase. The reason for this is once the body is used to a certain stimulus, that stimulus has to be increased again to continue to see improvement. Increasing training days is one way to get that effect.

A “maintenance” phase usually takes place in-season, and is used to ensure athletes do not lose the benefits they have worked so hard to gain. Working out in season sounds like it can overload an athlete, but when done properly, it helps to keep athletes feeling strong and energized throughout their season. A short “active detraining” phase will keep the essential energy systems working while letting the body get some rest post-season. For those who are moving immediately to other sports, the maintenance and active detraining phases can help maintain the solid base they worked toward when they started training, and help to keep them healthy for their next season.

Thanks for taking the time to learn about us. We are excited to start helping athletes perform at their highest potential. We hope you will stop in to our facility and introduce yourself.

Until then, be strong.

Brian Sipotz.

29 Mar, 2022
So far I’ve introduced a little about the “non-diet” approach , as well as the Diet Cycle , which many people find themselves stuck in when using a restrictive “diet” approach to food and health. For some of those people, the idea of eating what they love and “giving up” on diet or weight loss doesn’t seem like an option, understandably. We face a LOT of pressure, day after day, to eat “clean” and lose weight. That pressure may come from well-intentioned family, friends, and healthcare professionals who are concerned about our health (more on that later); or from fear-inducing headlines that compare sugar to poison; or from photo-shopped & face-tuned ads on Instagram of celebrities selling their flat tummy tea or shapewear. We are surrounded by Diet Culture, and are forced to engage with it- no matter if it’s coming from our loved ones, acquaintances, coworkers, or even strangers. What exactly is Diet Culture? You might have an idea just from the sound of it... Messaging that promotes diet & weight loss. Right? It’s actually more than that. Here’s a definition from Aubrey Gordon, author of “What We Don’t Talk About When We Talk About Fat”: Diet Culture: “A system of cultural beliefs and practices that equates thinness not just with health, but with moral virtue, and which advocates for weight loss at any cost. Diet culture isn’t just a matter of being on a diet, but of the social forces that make dieting (or lifestyle changes or wellness) culturally mandatory for so many of us.” The key phrases are “moral virtue” and “weight loss at any cost”. Diet culture doesn’t only convince us that weight loss is necessary (to be beautiful, to demonstrate our worth, or to be healthy); but it creates this pressure that we are MORALLY obligated to do so. In order to be perceived as good, responsible people, Diet Culture urges us to pursue weight loss at any cost- which could mean sacrificing our social life, a significant amount of money on supplements or meal replacements or programs, our emotional wellbeing, and even our physical wellbeing. Maybe diet and weight loss aren’t so healthy after all… And while this may not be everyone’s experience, we have research that demonstrates the following emotional impacts of restrictive dieting: Dieting is associated with higher anxiety levels (Kwasnicka, 2020) Dieting is associated with poorer emotional and mental quality of life (Burns etal, 2001) Dieting is linked with reduced life satisfaction (Esch and Zullig, 2013) Further, restrictive dieting has actually been found to cause weight GAIN. To be clear, weight gain is nothing to be ashamed about (bodies change!); but if the multibillion dollar diet industry is selling a diet plan for weight loss, they’re not exactly being honest about the likely outcomes. 1⁄3 to 2⁄3 regained weight within 1 year, with almost all weight regained within 5 years (1992 NIH Consensus) Most weight is gained back within 2 years and most gained back all the weight by 5 years (2013 Australian Research Council) A team of UCLA researchers reviewed 31 long term studies on the effectiveness of dieting and concluded that dieting is a consistent predictor of weight gain —up to two-thirds of the people regained more weight than they lost (Mann 2007) This quote from Weight Watchers former Finance Director sums it up pretty well:
07 Mar, 2022
Good morning! Thank you to everyone who came out to Break the Diet Cycle presentation. I hope you’re starting today feeling curious about Intuitive Eating and eager to rediscover your favorite foods in a fresh, positive way. I attached the PDFs of the presentation for you to reference, as well as the “HAES (Health at Every Size) Manifesto”, by Dr. Lindo Bacon, author of Health at Every Size. This provides a snapshot of the science behind the weight neutral approach, Health at Every Size, which Intuitive Eating is aligned with. For those of you who couldn’t attend, you may be wondering- what exactly is Intuitive Eating? As I mentioned in an earlier newsletter, Intuitive Eating is a non-diet approach to food and health. The framework consists of 10 principles to help you examine and reevaluate your beliefs & attitudes about your body, your food, physical activity, health, and more. While practicing Intuitive Eating, individuals relearn how to eat in accordance to their natural hunger and fullness cues; food cravings; energy needs, and so on. They begin to trust their body to tell them when to eat, what to eat, and how much to eat. The Ten Principles of Intuitive Eating are: 1. Reject the Diet Mentality 2. Honor Your Hunger 3. Make Peace with Food 4. Challenge the Food Police 5. Feel Your Fullness 6. Discover the Satisfaction actor 7. Cope with Your Feelings without Using Food 8. Respect Your Body 9. Exercise to Feel the Difference 10. Honor Your Health with Gentle Nutrition Intuitive Eating may seem like a straightforward concept, but in a culture that heavily promotes dieting and weight loss as a path to health, happiness, and even moral virtue, it can be hard to break out of the Diet Cycle (seen below). Also known as the “Restrict-Binge Cycle”, this eating pattern is typically kicked off by some diet thought, like “I need to lose weight” or “I need to start eating better”.
25 Jan, 2022
Snack Break with Mary Registered Dietitian-Nutritionist & Certified Intuitive Eating Counselor at Advantage Strength
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